Network
Work closely with internal divisions of integrated communication planning, digital & conventional media, social media, content creativity, and project team. To set up campaigns’ overall objectives and guidance in terms of data and research analysis so as to develop a clear and precise media strategy
Create and implement a precise and efficient media placement strategy that relevant to the target audience, and ensure it is in line with corporate strategic business direction
Integrate all brand media channels to create an efficient combination of media placement
Budget monitoring and media buying strategy implementation
Manage brand post-performance monitoring, identify the findings and translate it into the insightful and actionable future plan for project improvement
Requirements:
Bachelor’s Degree in Advertising/Media/Marketing/Communications or equivalent. A Master’s degree is considered as a value addition/not mandatory.
Minimum 6 years working experience in marketing strategy/ media strategy and advertising agency is a plus point
