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Assistant Brand Manager ( ABM )
Job Description
Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities.
Lead innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy.
Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Work closely with agencies (Advertising, Market Research, PR, etc ) to execute flawless brand experiences across touch points.
